On the next screen, select “Add a Profile for a new domain” and paste in the full URL for your FBML tab. Go to your Google Analytics account and click the “Add new profile” link. We’ll do just one FBML tab in this tutorial. Since each FBML tab on your Facebook Page has it’s own unique URL, you can add separate Analytics code to each custom tab. If you don’t have a Google Analytics account yet, you’ll need to create one to get started. Step 1: Create a New Profile in Google AnalyticsĪssuming you already have a Google Analytics account, the first step is to add a new profile for the Facebook tab you want to track. Here is a quick three-step process for adding Google Analytics to your Facebook Page. This data, combined with the information provided through Facebook Insights, can help you create a more well-rounded idea of where your visitors are coming from and what they’re doing. If you have a Facebook Page that drives traffic to your website or a client’s website, you could probably benefit from adding Google Analytics to your FBML tabs. Not only is it free, but there is so much valuable information you can gather about your website visitors from using Analytics hence the reason why more than 56% of websites that track site statistics use Google Analytics. One of my favorite Google tools (after Google Search, of course) is Analytics.

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